Business Developer, Residential and Hospitality Interior Designers

Job Locations US-NY-New York City
Outside Sales
Position Type
Regular Full-Time


Lutron Electronics Co., Inc has an immediate opening for a Business Developer, Residential and Hospitality Interior Designers, based in the New York market.  In this position, you would be accountable for growing and supporting the business generated by residential and interior designers/hospitality designers by working across the Lutron Sales, Communications, and Business Units to develop and execute strategies and solutions targeted at this audience, all while building and nurturing client relationships to generate long-term repeat business. 


    • Define & implement Lutron’s strategy for winning in Interior design with Commercial Shades, Ketra, and myRoom.

    • Develop and nurture relationships with key interior design firms to generate specifications and sales

    • Build and maintain principal level relationships at A and D firms

    • Work with Lutron, Rep sales teams and dealers to increase specifications and sales through:

      • Coaching and mentoring salespersons on how to successfully sell to interior designers

      • Develop sales narratives that support brand and product initiatives

      • Instill an appreciation of design in our salesforce to build a common language with client 

      • Assist in planning local events and tradeshows geared towards interior designers

    • Build Lutron brand awareness and allegiance through fostering relationships, hosting events, and building industry partnerships

    • Work cross functionally with the training department to define and conduct an interior design and luxury salesperson training curriculum 

    • Work with corporate marketing communications organization to scale messaging and launch solutions across the architectural salesforce 

    • Drive Voice of the Customer activities to both validate market understanding and mine unmet customer needs for new product, service, and solution development to drive growth. 

    • Support Lutron Product Managers and Marketing teams for product launches

  • Metrics

    • Specifications generated and hit rate

    • Conversion of A and D Must Win accounts to Lutron

    • Development of Commercial Architect relationships that result in direct sales or referral business

    • Quality events hosted for A and D community


    • Bachelor’s degree in design field (ie B. Arch / BSAD / M.Arch or an equivalent interior design or art degree)

    • 10+ years of prior A and D sales or industry experience 

    • Experience in the design field at an architecture, interior design firm, lighting design firm, museum, gallery or media publication

    • Demonstrated ability to learn technical products in the design field, their benefits, and specifications

    • Demonstrated ability to develop new customer relationships and business opportunities

    • Experience solving complex problems within a team environment

    • Integrator who can work across the organization to accomplish goals

    • A strategic thinker with a deep understanding of the luxury market

Lutron Electronics position as the leading manufacturer of lighting controls worldwide, our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to servicing our worldwide customers have resulted in strong sales and profitability growth year over year. This growth has in turn allowed the company to continue to invest in recruiting and retaining the best people we can find to service our customers. Continuous growth has also fueled our ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services.  EOE/AA


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