Residential Sales - Southern California

Job Locations US-CA-Los Angeles
Outside Sales
Position Type
Regular Full-Time


Lutron Electronics Co., Inc has an opening for a Salesperson in Southern California.  In this position, you would be a key part of the Residential sales team.  A successful salesperson at Lutron will grow sales by building relationships with our residential accounts and specifiers You will leverage your strong relationships to inspire and enable our customers to grow Lutron's residential business and expand the market for our lighting control, shading, and intelligent lighting solutions product categories. 


  • Identify new accounts and establish successful working relationships with existing accounts. 

  • Schedule meetings with new and prospective accounts to identify new paths for sustainable sales growth. 

  • Develop and build relationships with existing customers to continue to expand their and our business. 

  • Work with new and existing customers to introduce new products, drive sales, build go-to-market strategies, and emphasize Lutron’s emerging Intelligent Lighting Solutions offering

  • Support industry trade shows to establish new relationships and to reinforce relationships with existing customers and specifiers. 

  • Follow industry trends to identify new opportunities for potential sales. 

  • Recommend marketing strategies to target a specific region or demographic. 

  • Generate and submit market feedback to management. 

  • Stay aligned to Lutron’s culture and values 

  • Be passionate 

  • Be flexible and adaptable to changing markets 

  • Be an innovative thinker 

  • Be customer focused 

  • Be ethical


  • BS/BA Preferred (minimum 2.8 GPA) with 3 years work experience OR High School Diploma/GED equivalent with 5+ years relevant work experience in a sales role

  • A willingness to travel 50% of the time, sometimes with little or no notice

  • Experience with sales generation across the residential industry a plus

  • Experience in Salesforce a plus 

  • Home Office Based (Los Angeles, CA/Orange County, CA)


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